Each of its 25 guestrooms is dedicated to one of Moschini’s collaborators, from Gae Aulenti, Vico Magistretti and Michele De Lucchi to Lella and Massimo Vignelli. Filled with designers’ furniture, drawings and other historical materials, the rooms immerse you in their visual worlds.

Interno Marche also offers five suites, which are dedicated to 20th-century artistic movements including arts and crafts, the Vienna secession and radical design. Last month, Moschini celebrated his 90th birthday at Interno Marche’s inauguration. He created the hotel as a gift to the town; after all, Tolentino’s leather-working tradition helped Poltrona Frau to become a leader in high-craft design. The pretty town and its surrounding region remain little-known by international travellers but Moschini hopes to help change that with this destination hotel for design lovers – a homage to some of the modern era’s greatest creators.
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